Sail into Success With TAP


Travel agents looking to create packages that include all the bells and whistles that enable their clients to thoroughly discover a destination need look no further than Viator, which offers upward of 80,000+ commissionable shore excursions, tours and attractions to thousands of global destinations.

For agents seeking to enhance their clients’ cruise experiences, Viator can help make the best use of their time in port. Its team of travel experts handpicks excursions in the destinations visited.

And with the launch of its Travel Agent Program (TAP), Viator, a unit of TripAdvisor, is helping agents increase their bottom line by working directly with the company.

“While most platforms cater to the end user or traveler, we’ve designed TAP specifically for travel agents and their businesses,” said Ben Drew, head of growth for Viator. “For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless.”

The TAP program caters to a global audience, enabling multi-currency bookings and payment options along with monthly reporting for easy performance analysis. Travel advisors can join TAP without any fees or restrictions and book as individuals, host agencies or members of host agencies.

“Travel agents earn an 8 percent commission on our platform,” Drew said. “In addition to commission benefits, TAP offers access to a dedicated resource center with helpful tips and content to help agents build their industry knowledge and business.”

Furthermore, TAP is the “only place you’ll get the full picture of what’s available in a destination, along with millions of traveler reviews, the freedom to book instantly, a low-price guarantee, and access to a resource center with tips and advice to help you build your business,” Drew said.

“We’re excited to offer the Travel Agent Program as a tool specifically designed to help improve the experience of our travel agent community. We’ve received very positive feedback so far. We’ll collect and incorporate feedback from early adopters as we continue to evolve the program and, ultimately, help agents around the world grow their businesses.”

Viator’s products were formerly available through a partnership with ARC Marketplace.

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