Social Media - Marketing Manager - New York

  • Personnel Travel Consultants
  • New York, NY 10019, USA
  • Jun 27, 2019
Full time

Job Description

We are seeking a Social Media Video Marketing Manager with Strategic Planning Availability,  Travel Industry Experience is a Plus

Lead social media initiatives, while developing strategies – utilizing all major channels, Facebook, Twitter, YouTube, Snap Chat, Pinterest, Instagram, etc. 

  • Supervise and guide engagement, moderation and social customer/agent support across the social web.
  • Measure and analyze weekly reports on the effectiveness of social channel campaigns, develop new strategies
  • Drive referral traffic from social channels to the company’s-owned channels and websites.
  • Improve lead-generation revenue through paid social advertising and other monetization efforts
  • Monitor trends in tools, culture, and applications and appropriately apply that knowledge to growing the use of social media at the Company.
  • Maintain posting guidelines and brand style guide for all social channels.
  • Work closely with our sales team and brand partners to produce high-quality, original sponsored written and video content specific to our social platforms
  • social media-specific experience with deep knowledge of all major platforms (Twitter, Facebook, Snapchat, Instagram, Pinterest, YouTube)
  • agency or in-house working directly on social media marketing as a community manager, copywriter, or strategist
  • A passion for Travel is a definite plus!
  • Familiarity with scheduling software such as Hootsuite or Sprout
  • Experience with all or any of the following platforms / programs is a big plus: Facebook Ad Manager, Promo, Photoshop, Illustrator, Google Analytics, PubExchange, Optimizely, Snaplytics and Google Supermetrics
  • Presentation skills including PowerPoint and Google Presentations
  • Proven experience building and managing paid campaigns
  • Ability to work independently and as a supportive member of a larger team
  • Experience in video production is a plus
  • Travel Industry Experience is a plus

Minimum Travel Experience Required