National Specialty Marketing Manager (In House)

Diamond Resorts International
Jun 19, 2017
Jun 21, 2017
Job Type
Full Time



This position will be responsible for all operations related to the online businesses, including all of its subsidiary operations, and any other future assigned specialty web sites as well as profit and loss (P and L) performance. This position will actively seek out affiliate marketing opportunities and revenue sources and create and maintain relationships with product and service providers.


  • Maintains the various consumer websites related to the business, including product offerings, pricing, imagery, content.

  • Understands the many branding requirements of our partners as well as our own brand identity.

  • Works with the E-commerce and the IT departments to continually update site to maintain relevancy and achieve positive search engine optimization (SEO) results.

  • Maintains proficiency with internet and digital marketing.

  • Manages and develops the team that takes calls, serves guests at resorts, and fulfills ticket orders.

  • Ensures guest satisfaction for all transactions.

  • Negotiates with suppliers to secure inventory at favorable prices.

  • Secures merchandising items such as giveaways, imagery, and special offers.

  • Maintains secure inventory process and prevents internal or external theft.

  • Trains team members on product knowledge, pricing, sales techniques and specials.

  • Creates standard operating procedure (SOP) documents for all aspects of the business.

  • Works with the rental marketing team to locate affiliate marketing opportunities.

  • Works closely with sales and marketing to drive additional guests to their representatives or other locations in an effort to increase timeshare sales.

  • Represents the company, globally, at events and meetings.

  • Completes all required company trainings and compliance courses as assigned.

  • Adheres to company standards and maintains compliance with all policies and procedures.

  • Performs other related duties as assigned.


  • Associate degree or equivalent experience in related field.


  • A minimum two (2) years of experience in the marketing and/or digital marketing field required.

  • A minimum two (2) years of supervisory experience in the customer service field required.


This position spends the majority of the time (50% or more) achieving organization objectives, often through the coordinate achievements of subordinate staff. A portion of the time may be spent performing individual tasks related similar to those performed by direct reports, but primary duties are supervisory or organizational-goal related. Analyzes and resolves problems, determines work techniques, monitors for regulatory compliance, maintains production, interprets and creates policies, and demonstrates solid subject matter knowledge.

Establishes departmental goals and objectives, functions with independence, and makes decisions on matters of significant importance. Manages human, financial, and/or physical resources; proactively assesses risk to establish systems and procedures to protect organizational assets. Exercises judgment within defined procedures and policies to determine appropriate action; develops systems to ensure subordinates adhere to policies and procedures in compliance with organizational goals and objectives.

Specific supervisory duties include, but are not limited to the following:

  • Determines and creates policies, procedures and manuals for direct reports.

  • Establishes objectives and goals for the team; plans, organizes and manages work flow.

  • Assigns, monitors, and reviews work; evaluates direct report's performance.

  • Recruit, interview, train, discipline, and terminate direct reports.

  • Orientate and train direct reports.

  • Approves time records and time off requests; submits payroll for direct reports.

  • Investigates and resolves concerns and complaints.

  • Provide assistance and support; maintains a positive and professional working environment.


  • Driver's Licenses (non-commercial) - must be state-specific.


This position requires the capability to understand and follow both oral and written directions as well as knowledge and usage of correct business English and office practices. Must be able to communicate effectively with others, analyze and resolve problems, maintain effective working relationships, and interact successfully with internal and external customers.

Specific skills and abilities include, but are not limited to the following:

  • Computer proficiency in Microsoft Word, Excel and Outlook.

  • Understand how to develop and implement business strategies.

  • Ability to interpret and create policies, procedures and manuals.

  • Excellent customer service skills.

  • Proficient in time management; the ability to organize and manage multiple priorities.

  • Ability to take initiative and effectively adapt to changes.

  • Able to establish and maintain a cooperative working relation.

  • Able to use sound judgment; work independently, with minimal supervision.

  • Strong analytical and problem solving skills.

  • Able to perform a variety of duties, often changing from one task to another of a different nature, with impending deadlines and/or established timeframes.

  • Performs well with frequent interruptions and/or distractions.

  • Basic math skills.