Marketing Coordinator

Hershey Entertainment & Resorts Company
Jun 19, 2017
Jun 28, 2017
Job Type
Full Time
This position is responsible for supporting Hersheypark and the Hershey Entertainment brand portfolio by working with Marketing Management Team in various functions

Job Functions

Support Hersheypark Brand development and execution of Marketing strategies, projects/tactics and plans that drive demand to the destination.

Work with the Marketing Integration Manager to coordinate and execute the mass market coupon program as well as additional Corporate Partners and third party revenue programs

Coordinate all in-Park collateral and messages, including the map and guide, digital and FYI signs. Also oversee internal cross-promotion across properties including digital boards, rack cards, marquee and on-property hold messages.

Assist social media community management for Hersheypark. This includes curating content and providing social media monitoring and support

Manage Marketing execution of Hersheypark Marketing Events. This includes supporting development of new attraction launches, helping to create and deliver unique on property event experiences and assist in planning and project execution of current and new events

Manage the development of marketing strategies, projects, plans and messages for ZooAmerica. Serve as the Marketing point person for the Zoo Operations team.

Oversee promotions, offers, and prize fulfillment for Hershey Entertainment Brands

Stay informed of latest trends and news related to industries of brands

Assist with other projects as needed or assigned.


Basic Qualifications:

18 years of age or older

Valid Driver?s License

Bachelor?s degree ? Marketing, Communications

Minimum of 1 year of Marketing or Communication experience

Additional Qualifications:

Skilled in the use of Microsoft Office applications, including Excel and Word

Ability to work well with others as part of a team

Self-motivated; ability to work independently with minimal supervision

Excellent oral and written communication skills

Able to manage multiple priorities and deadlines

Excellent organizational and time management skills

Sales/Marketing/Event Management industry experience preferred

Must be able to speak and read the English language

Hospitality/Tourism/Theme Park/Events industry experience preferred

Physical Demands & Working Condition

Schedule is Monday ? Friday, 8:00am ? 5:00pm with additional hours and weekends required.

This job requires the visual ability to perform detailed work at close distances (computer screens,

Accounting ledgers, using measurement devices).

This job regularly requires verbal communication of detailed information to others either by phone or in person.

Hershey Entertainment & Resorts is an Equal Opportunity EmployerPosted by StartWire